Google Analytics 4 (Google LLC) <p>Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.<br> Google may use the Data collected to contextualize and personalize the ads of its own advertising network.<br> In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server.