<em>Business</em> </strong> <strong> <em> analytics and improvements</em> </strong> </p> <ul> <li> <p> <strong> <em> </em> </strong>for business analytics, statistical or scientific purposes (including for improving PMI products, services, outlets that sell PMI products, events, digital PMI touchpoints and the information that we (or our affiliates) provide to our customers)</p> </li> </ul> <p>