</ol> Necessary for our legitimate interests (e.g. to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) To conduct research, survey and perform statistical analyses of user behavior in order to measure relative consumer interest on our and our affiliate’s services, products, and activities. to use data analytics to improve our website, products/services, marketing, customer relationships and experiences <ol> <li>Technical</li> <li>