<ol> <li>We retain your personal information only for as long as we need it. </li> <li>We retain information we receive from advertisers, websites, and their representatives and from business partners for up to a year after we end our business relationships with them, unless we have a valid legal reason to retain it longer. </li> <li>We retain our first party cookie information for no more than 60 days.</li> <li>We anonymise IP addresses soon after we collect them where required by applicable law. We retain IP addresses we log and other device information for no more than 180 days.</li> <li>We retain aggregated information for reporting and analysis for only for as long as we need it, unless we are legally or contractually required to keep it longer. </li> <li>