We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will, therefore, be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):</p> <ul> <li>User account data will be held for a period of 3 years after your last purchase</li> <li>Contact Us request data will be held for a period no greater than 3 months</li> <li>