and (b) within 90 days of the termination or expiry of the Agreement, delete and use all reasonable efforts to procure the deletion of all other copies of Customer Personal Data processed by Klaviyo or any Sub-processors.</p> <strong>10. CONTRACT PERIOD</strong> <p>This DPA will commence on the Effective Date and, notwithstanding any termination of the Agreement, will remain in effect until, and automatically expire upon, Klaviyo’s deletion of all Customer Personal Data as described in this DPA.</p> <strong>