4. Retention of Personal Data</strong> </p> <p> We will retain your personal data only for as long as necessary for the purposes it was retained, such as to enable you to use the Site and your products or to provide services to you. In some instances, we may retain data for longer periods in order to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business. All personal data we retain will be subject to this Privacy Policy and our internal retention guidelines. </p> <p> <strong>