If a request for erasure concerns data that is necessary for Lifesum to offer the Services, such requests will have the effect that your account will be terminated at Lifesum. However, Lifesum may in some instances be able to cease the processing of some personal data for certain parts of the Lifesum Services, without you having to terminate the use of the entire Lifesum Services. Please see regarding this the sections “Data necessary to provide the Services” and “Opt-out from marketing” above.</p>Retention and storage of your personal data<p>Except where you delete your account, request rectification or erasure for the relevant personal data, or opt out from processing relating to marketing, we generally store and process your personal data for as long as you are a registered user of our Services and have a user account. We will cease storing and processing your personal data if your user account/registration is terminated, if you request rectification or erasure, or opt out from marketing, unless it is necessary for us under the applicable purposes to store or process the relevant personal data for a longer time (e.g. for book-keeping purposes).</p> <p>