4. Data Retention: <p>We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.</p> <p>To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p> <p>If you are a customer, we will retain Personal Data associated with your account for as long as you have an account with us and for a reasonable period after your account has been closed for legal or operational purposes, including enable us to process your request to renew your contract with us.</p> <p>