If you no longer desire to use the Mavrck Services, you may deactivate or delete your account by sending an email to support@Mavrck.co. Note that de-activating your account with Mavrck may not fully remove the data collected from Facebook and other Social Media Services, or the data held or collected by Brands.</p> <p> <strong>5. Data Retention</strong> </p> <p>We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.</p> <p>If you have elected to receive marketing communications from us, we retain information about your marketing preferences until you opt out of receiving these communications and in accordance with our policies.</p> <p>To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.</p> <p> <strong>