In particular, the personal data required for responding to queries made and for delivering electronic marketing communications will be processed for as long as the user does not revoke the consent given and, once the consent has been withdrawn, for the time necessary to answer for any liabilities that may have arisen. In any event, when the personal data is not required for the purpose for which it was obtained and until it is not finally cancelled, it will be retained in a blocked form.</p> <p>