We generally retain personal information for as long as reasonably needed for the specific business purpose or purposes for which it was collected and the duration of your use of our web sites, apps and other relevant online tools. In some cases, we may be required to retain information for a longer period of time based on laws or regulations that apply to our business, such as applicable rules on statute of limitations or for other necessary business purposes. Where possible, we aim to anonymize the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the original retention period.