How Long Do We Retain Personal Data? How Long Do We Retain Personal Data? <p> </p> <p>We only retain personal data for as long as necessary for the purpose in which it was collected. For example, where your personal data is needed to provide you with access to our websites, online products or services, we retain your personal data for the period in which we are providing that access unless we are required by law to dispose of it earlier or to keep it longer.