We only retain data for as long as necessary for the purpose for which we process it and only as long as it remains relevant, unless we need to retain it because we are required to do so by law, to defend and exercise claims, or for regulatory reasons.</p> <p> <strong>3.1 Usage Data, Profile Information and Data Collected via ShareThis.com</strong> </p> <p>We retain Usage Data and Profile Information for up to 13 months from the date of collection for targeted advertising, and for up to 36 months for insights and analytics. We also retain data collected via ShareThis.com for up to 36 months for analytics and to ensure that our website functions properly.</p> <p>We may aggregate and anonymise data so that it can no longer be linked to a device or individual, therefore it ceases to be personal data, and we may retain this data for longer periods.</p> <p> <strong>3.2 Account Information</strong> </p> <p>We retain Account Information for as long as you have an active account with us.