We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy.&nbsp. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.</p> <p>Except as may be set forth in this Privacy Policy, Online Data related to OBA is retained by Everyday Health for not more than 180 days after which it shall expire.