13. Data Minimization <p>We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.</p> 14. Data Retention <p>We take every reasonable step to ensure that your User Information is only retained and Processed for as long as it is needed, for the purposes set out in this Policy, unless applicable law requires a longer retention period.</p> <p>