30 days after the start of the Grace Period, memail is entitled to charge an additional fee, the amount of which is stated in the recovery process. If in the case of Expiry the subsequent renewal or in the case of Payment Failure or Payment Recall the payment of the amount due is not effected within the Grace Period, memail will delete the data related to the expired service as set out in section 10.1, unless a statutory obligation for continued retention thereof exists.