We generally use the information we collect:</p> <ul> <li>To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback</li> <li>To customize the content you see when you use the Platform. For example, we may provide you with services based on the country settings you have chosen or show you content that is similar to content that you like or interacted with</li> <li>To send promotional materials from us or on behalf of our affiliates and trusted third parties</li> <li>To improve and develop our Platform and conduct product development</li> <li>To measure and understand the effectiveness of the advertising we serve to you and others and to deliver advertising</li> <li>To make suggestions and provide a customized ad experience</li> <li>To support the social functions of the Platform, including to permit you and other users to connect with each other through the Platform and for you and other users to share, download, and otherwise interact with User Content posted through the Platform</li> <li>To use User Content as part of our advertising and marketing campaigns