| * Processing your purchases and/or subscriptions for Cloud Services<br> <br>* Processing your purchases and/or subscriptions on the International Marketplace<br> <br>* Providing the Cloud Services to you and/or your end users<br> <br>* Personalizing our communication with you based on your order history, and performing research or statistical analysis in order to improve our product offerings and services<br> <br>* To comply with applicable law, legal process or lawful government request<br> <br>* Performing risk control, legal compliance and sanctions screening<br> <br>* Performing screening and checks for unlawful, fraudulent, deceptive or malicious activities