If you create a user account, fill out an application for health care coverage, and use other tools on the site (such as identity verification), the Marketplace collects personally identifiable information. This information is collected in order to provide the services the Marketplace is designed to offer – to compare health insurance plans based on costs, benefits, and other important features. to determine eligibility for health coverage and cost-sharing reductions. to choose a plan. and to enroll in coverage. Information entered into HealthCare.gov is never sold. For information on how we share information, go to How the Health Insurance Marketplace^® uses information it collects. Table of contents Types of information we collect How the Health Insurance Marketplace^® uses information it collects How the Health Insurance Marketplace^® uses cookies and other technologies Your choices about tracking and data collection How the Health Insurance Marketplace^® uses third-party websites and applications How the Health Insurance Marketplace^® protects your personal information How long the Health Insurance Marketplace^® keeps data and how it is accessed Children and privacy Links to other sites Additional privacy information Types of information we collect Information which is automatically collected <strong>When you browse</strong> Certain information about your visit can be collected when you browse websites.