HOW WE USE INFORMATION</p> <ol> <li>Provide Access and Use. If you provide Personal Data in order to obtain access to or use of the Services or any functionality thereof, we will use your Personal Data to provide you with access to or use of the Services or functionality and to monitor your use of the Services or specific functionalities.</li> <li>Internal Business Purposes. We may use your Personal Data for internal business purposes including, without limitation, to help us improve the content and functionality of the Services, to better understand our users, to improve the Services, to protect against, identify or address fraudulent activities, to manage your account and to provide you with customer service and to generally manage the Services and our business.</li> <li>Marketing.