We use this data to operate the Services, maintain and improve the performance and utilization of the Services, develop new features, protect the security and safety of our Services and operate, protect, make informed decisions, and report on the performance of our business. </p> <p>**The Way We Use Information<br /> **We may use your information in a variety of ways in the operation of our Services and our business, including to:<br /> Operate, maintain, enhance, and provide all of the features and Services, and personalize our Services for your preferences and interests. We may use your email address to contact you for administrative purposes, for customer service purposes, or regarding content or communications.<br /> ‍<br /> Understand and analyze the usage trends, interests, and preferences of our users, to improve the way the Services work and look, and to create new features and functionality.<br /> ‍<br /> We may now or in the future use automatically collected information and cookies information from our Services to: (a) personalize our Services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit; (b) monitor and analyze the effectiveness of application and evaluation activities; (c) monitor aggregate usage metrics such as total number of users, pages and features accessed, etc.; and (d) track your entries, submissions, and status, including the ways in which you may interact with our Services.<br /> ‍<br /> We may use your email address or other information to send emails about Services that we assess would interest you.