To analyze your usage information, including your preferences, interests and behaviors when you use our Services ("<strong>Profiling</strong>"). For example, we process your data in the following activities:<br><br>* Conduct user experience research activities (such as A/B testing)<br>* Customize offers and experience<br>* Conduct surveys, statistical analysis or other research activities to improve our products and services<br>* Maintain, optimize, and develop new features<br>* Measure the effectiveness of our advertising campaigns and make them more relevant<br>* Customize information and marketing communications | Our legitimate interest to improve and customize our Services provides the legal basis for processing this data for this purpose (article 6(1)(f) GDPR).<br><br>The collection of personal data by means of profiling and third-party analytics tracking technologies is based on your consent (article 122 Italian Privacy Code).