4. Collecting your data</p> <p>When it comes to your data, fair play is everything. We promise to collect, process and use your data lawfully, based on your consent and in compliance with all our legal obligations. That means we’ll only ever use your data to help us bring football to the world, improve our services or deliver a product or service that you’ve asked for. </p> <p>To do this, we use data in lots of different ways.