How Sony Uses the Information It Collects and Your Choices <p>Sony will use the information it collects, including your Personal information: (i) to create your Sony account that can be used to sign-in to various Sony group services. (ii) to process and allow your registration and participation in the Sony Rewards Program, and other features and products we and Sony affiliates offer, including, at times, to verify that the e-mail address you provide is active and valid. (iii) to provide you with requested content, including newsletters.