We retain this data for 60 days, after which the data is aggregated and maintained for an additional two years solely for reporting purposes.</li> <li>The fifth way is for business purposes, such as data analysis, audits, record keeping, and contractual compliance. While we also use information in a limited fashion for the administration and operation of our Websites, it is used primarily to improve the overall quality of experience with the information we provide on our Websites.</li>