3.Why do we use and share your personal information?</p> <p> <strong>We use and share your personal information <u>to manage Aeroplan</u> </strong> – including to:</p> <ul> <li> <em>Communicate with you</em>, such as to advise you of changes to the program or respond to your questions</li> <li> <em>Administer our websites and mobile application</em>, and make them easier for you to use, such as by pre-populating forms with your contact information or other applicable personal information</li> <li> <em>Address customer service matters</em>, including reward travel reservations and questions you may have about your account</li> <li> <em>Monitor and maintain the quality of our operations</em>, such as monitoring or recording telephone discussions with our representatives for quality assurance purposes.</li> </ul> <p> <strong>We also use and share your personal information <u>to maximize the value of your membership to you</u> </strong> – including to:</p> <ul> <li>