why we use the data we collect</strong> <br> <br>We use the User Information for three main purposes: (i) to operate and improve the Services and to ensure that we can provide the Services. (ii) to optimise the content on the Services. and (iii) send marketing and show advertising to our users.&nbsp;<br> <br>More specifically, we will use the User Information to do one or more of the following things:&nbsp;<br> <br>(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp. administer our Services;<br>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp. provide the Service requested by the user;<br>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp. improving the browsing experience by personalizing the Service to the user;<br>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp. recommend goods, services or promotions which may be of interest to the user or contact users in order to conduct market research (with the consent of the user, where necessary).