When you contact us directly, please note that you are providing your consent for the use of your contact information in responding to your questions or enquiries. In other cases where consent for processing of personal data is provided we will process personal data for particular purposes to which that consent applies<br>b. Performance of contract. We will process personal data as necessary for the implementation of any legal agreement in which you are a part of or to carry out any request by you before entering into such an agreement.<br>c. Compliance with the law: We will process personal data in order to fulfil any legal obligation or required to which we are subject as data controller.<br>d. Legitimate Interest: We will process your personal information as necessary for purposes related to our legitimate interest as long as our legitimate interests do not override you basic rights and freedoms.</p> 6. How We Use Information: <p>To be able to provide you with access to our information content, review and buying guides, articles and services, we will need to process your information. Below you will find details about the purposes for which we process your information and related lawful grounds.<br>a. Provide access to our content and services: We collect and process personal information so as to register and identify you as our customer and so as to be able to provide content or services you have requested including for example regular newsletters from us. This information is collected on the basis of contractual necessity.<br>b. Communication and support: We will use your contact information and other information in your correspondence with us to provide customer support, respond to you questions and offer tips on dog-related articles, products and services.<br>c. Develop and improve our content, services and products: We use personal information relating to your interaction with our website and communication with us as the basis for understanding our website’s performance so as to improve your personal experience and our services generally.<br>d. Marketing.