How we use passively collected information:</strong> We use information collected passively, as identified above, in aggregate form to build higher quality, more useful Services by performing statistical analyses of the collective characteristics and behavior of our visitors and users, and by measuring demographics and interests regarding specific areas of the Services. We may provide statistical information based on this data to advertisers, users, and other current and potential business partners. We may also use the aggregate data to inform these third parties as to the number of people who have seen and clicked through links to their sites.</p> <p> <strong>How we use personal information: </strong>We may use the personal information a user submits for the following purposes:</p>