These companies typically use tracking technologies to collect this information. Other companies' use of their tracking technologies is subject to their own privacy policies.</p> Using Your Personal Data <p>We may use your personal data as follows:</p> <ul> <li>to operate, maintain, and improve our Site, products, and services;</li> <li>to manage your account, including to communicate with you regarding your account, if you have an account on our Site;</li> <li>to operate and administer our rewards program and other promotions you participate in on our Site;</li> <li>to respond to your comments and questions and to provide customer service;</li> <li>to send information including technical notices, updates, security alerts, and support and administrative messages;</li> <li>with your consent, to send you marketing e-mails about upcoming promotions, and other news, including information about products and services offered by us and our affiliates.