<br> </p> <p>How We Use the Information We Collect. We use information we collect on the Service (in both individual and aggregate format) in a variety of ways in providing the Service and operating our business, including the following:</p> <p>We use the information that we collect on the Service to operate, maintain, enhance and provide the Service, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time on the Service.</p> <p> <br> </p> <p>We use the information that we collect on the Service to understand and analyze the usage trends and preferences of our users, to improve the Service, and to develop new products, services, features, and functionality.</p> <p> <br> </p> <p>We may use your email address or other information we collect to contact you for administrative purposes such as customer service or to send communications, including required notices, marketing communications, or updates on promotions and events relating to products and services offered by us and by third parties.</p> <p>