Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.</p> <p>In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact members in response to questions, solicit feedback from members, provide technical support, send transactional emails, and inform members about service upgrades and service usage tips.</p> Non-Personal Information <p>In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site.