For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns and to evaluate and improve Our Service, products, services, marketing and Your experience. We use aggregated personal information for statistical and analytical purposes that helps Us to optimize and improve the quality of Our Services.</p> 5. On what legal grounds do We process Your personal data? <p>We collect and process Your personal data in accordance with applicable data protection laws, based on the following principles:</p> <p>