How We Use Your Information </strong> <br> <em>Provide, maintain, and improve the Service<br></em>We may use your information to:<br>- facilitate the creation and securing of your Account<br>- provide customer service<br>- send you confirmations, updates, security alerts, and support and administrative messages<br>- detect and prevent fraud<br>- operate, protect, and optimize the Service and your experience, such as by performing analytics and conducting research troubleshoot and protect against errors<br>- personalize and improve the Service monitor and analyze usage and trends and otherwise measure the effectiveness of the Service<br>develop new features<br><br> <em>Sharing your information<br></em>