How We Use the Personal Information We Collect.</strong> </p> <p>We use information we collect on the Service in a variety of ways in providing the Service and operating our business, including the following:</p> <ul> <li>We use the Personal Information that we collect on the Service to operate, maintain, enhance and provide all features of the Service, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users, to contact you for administrative purposes such as customer service, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time on the Service.</li> <li>We use the Personal Information that we collect on the Service to understand and analyze the usage trends and preferences of our users, to improve the Service, and to develop new products, services, features, and functionality.</li> <li>We may use your email address or other Personal Information we collect to send marketing communications, including updates on promotions and events, relating to products and services offered by us and by third parties.</li> <li> <p>