Additional Data Usage In addition to the above ways in which data may be used, your data may be used in the following manners. - We may use your information to provide you with certain features and to create a personalized experience on the Website. We may also use that information to operate, maintain and improve features and functionality of the Website. - We may use your e-mail address or other personal information to send commercial or marketing messages. We may use your e-mail for non-marketing or administrative purposes.