2. How We Use the Information We Collect From you <p>The Personal and Browsing Information we collect from your membership helps us to create your online account and make your registry available to your guests, improve our content, customize certain pages for you, make third-party payment systems available to you, and with your affirmative consent, provide you with promotional information and updates about Honeyfund.com, Inc. and its affiliates.</p> <p>The name and e-mail address collected during the “Give a Gift” or eGift Card purchase process is not shared with third parties, but it is used by Honeyfund.com, Inc. and Site members to communicate with the gift giver regarding their gift and to announce future features, product updates and offers.</p> <p>We use your Browsing Information to identify the geographic locations where our visitors originate, to examine overall Site traffic trends, for system administration, troubleshooting, security and fraud prevention, and to improve and optimize your user experience on the website.