We use the information we get from Google Analytics only to improve our Services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.</p> <strong>LawfulGrounds for Processing</strong> <p>Processing of Personal Information is necessary for the performance of our contractual obligations towards you and providing you with our Services, to protect our legitimate interests and to comply with legal obligations to which we are subject.</p> <strong>How We Use Information</strong> <p>We use and share Personal Information in the manners described in this Privacy Policy. In addition to the purposes listed above, the Personal Information we collect is used for the following purposes:</p> <ul> <li> <p> <strong>Provision of the Service</strong> <em> – </em>we will use the Personal Information you provide us for the provision and improvement of our Service, providing customer support and to respond to your queries.</p> </li> <li> <p> <strong>Service announcements</strong> - we will use your Personal Information to communicate with you and to keep you informed of our latest updates to our Service and offer you service offers.</p> </li> <li> <p> <strong>Marketing and advertising</strong> - We may use your Personal Information in the following ways: we may send you promotional material concerning our Service, or our partners' services, which we believe might interest you.