If you request certain information from us, we will use your Personal Information to process and respond to your request.</p> <br> <p> • Manage Our Relationship With You: We may use your Personal Information to send you important information regarding our relationship with you or regarding the Site, such as information about changes to our terms, conditions, policies, and other administrative information.</p> <br> <p> • Internal Business Purposes: We may use your Personal Information for internal business purposes, including without limitation, to help us operate, evaluate, and improve the quality of the Site. to better understand those individuals that utilize the Site and their viewing habits. to verify your identity. to prevent, protect against, identify, or address fraud, unauthorized activity, claims, liabilities, and other wrongdoing. to provide you with customer service. and to generally manage our business.</p> <br> <p> • Promotional Activities: We use Traffic Data to deliver promotional messages to you, including through Interest-Based Advertising, as explained more in Section 5 below.</p> <br> <p> • Analytics: We may use Traffic Data to performing market research and data analytics.