Fraud Detection: We will use primarily Technical and Usage Data, but may also make use of Personal Data, to identify fraud and malicious activity on the Website. Data Analytics: We will use your Personal Data, Technical Data, and Usage Data for the following purposes related to data analysis: to understand the patterns of people who see advertisements. to provide insights and report back to our Partners, including statistical reporting in connection with the activity on a website or mobile application, optimization of location of ad placement, ad performance, reach and frequency metrics, billing, and logging ads served on a particular day to a particular website or application. to evaluate the probability and nature of connections between devices.