‍</p> <strong>4. Purposes of Processing</strong> <p>If you are a <strong>Publisher </strong>or <strong>Advertiser</strong>, when you use or interact with our platforms and services, we use a variety of technologies to process the personal data we collect about you for various reasons. If you are a <strong>Listener</strong>, when you listen to a podcast hosted by Megaphone, we process the personal data we collect about you to provide you a more personalized ad experience. We have set out in the table below the reasons why we process your personal data, the associated legal bases we rely upon to legally permit us to process your personal data, and the categories of personal data (identified in Section 3) used for these purposes:</p> Description of why we process your personal data (“processing purpose”) Legal basis for processing purpose Categories of personal data used for the processing purpose To provide and personalize the Services. <ul> <li>