The primary purpose for which we use the information that we receive about you and your device if for providing you our Services, and this includes, personalizing our Services and the content and the ads for you. We use such information to operate or personalize our services and ensure their secure, reliable, and robust performance. Such information enables us to make inferences, understand the use of our Services and therefore allows us to improve our content, better design our services for you and make it more meaningful and relevant for you.