HOW WE USE COLLECTED INFORMATION</strong> </p> <p> <strong> <em>Generally</em> </strong> </p> <p>We use the information we collect from you while you are using the site in a variety of ways, including, for example, to provide you with services and communications that you have requested, to send you email updates, newsletters, and other communications which you have elected to receive, to deliver our site content to you, to measure site traffic, to measure user interests and traffic patterns, and to improve the site and the services and features offered via the site.</p> <p> <strong>