We also may use other anti-cheat or fraud prevention technology with our products.<br> <br> <br> <b>3. How We Use Your Information</b> <br> We use your personal and non-personal information, both individually and combined together, in the following ways:<br> <br> To operate our business and to enhance and personalize your game experience including to:<br> <br> – Operate, improve, and develop our games and services;<br> – Populate online leaderboards and enable online matchmaking;<br> – Provide replays to you and other players via spectator modes;<br> – Help you find your friends or tell your friends about an Playata product or service;<br> – Facilitate sharing on social networks;<br> – Serve and measure the effectiveness of advertising;<br> – Measure the health of our services;<br> – Set up and maintain accounts you register for;<br> – Provide game experiences that you may like;<br> – Set up loyalty programs;<br> – Facilitate your gameplay on multiple devices when available;<br> Identify, fix, and troubleshoot bugs and service errors;<br> – Provide software updates;<br> – Activate or authenticate your games and save game progress and stats;<br> – Adhere to your preferences and to deliver dynamic content.