How will Screenwest use the personal information provided? <p>Screenwest will use personal information it collects from you for:</p> <ul> <li>the primary purpose stated at collection, and</li> <li>secondary purposes related to the primary purpose of collection and are reasonably expected, or to which you have consented.</li> </ul> <p>Screenwest will use your information for direct marketing where you have provided that information and you are likely to expect direct marketing.