Using Your Personal Data <p>We will not share, sell, rent, or trade your personal data with other parties without your express consent. We may use your personal data as follows:</p> <ul> <li>to operate, maintain, and improve our Sites, and our Services delivered via those Sites;</li> <li>to manage your account, including to communicate with you regarding your account, if you have an account for one of our Services;</li> <li>to respond to your comments and questions, and to provide customer service;</li> <li>to send information including technical notices, updates, security alerts, and support and administrative messages;</li> <li>with your consent, to send you marketing e-mails about upcoming promotions, and other news, including information about products and services offered by us and our affiliates, including products and services offered by other divisions of the Biomedical Research Alliance of New York LLC.