HOW WE USE YOUR INFORMATION <strong>4.1</strong> Your Personal Data may be stored and processed by us in the following ways and for the following purposes: <ul> <li>for ongoing review and improvement of the information provided on the Maps.me Service to ensure they are user friendly and to prevent any potential disruptions or cyber attacks. </li> <li>to allow you to use and access the functionality provided by the Maps.me Service;</li> <li>to set up Users to use the Maps.me Service;</li> <li>to understand feedback on the Maps.me Service and to help provide more information on the use of those products and services quickly and easily;</li> <li>in relation to the award and redemption of rewards that Maps.me may offer from time to time. </li> <li>