We will treat personal information we receive from our marketing partners and resellers the same as the personal information we collect directly.</p> Combinations of data collected using different methods <p>We use service providers such as Google Analytics, Segment, and HubSpot to help us associate the personal data we capture about you as part of each visitor interaction as part of a single profile with personal data we collect about you as an account user.</p> Data Use <p> <strong>Visitors:</strong> We use data collected about visitors:</p> <ul> <li>to operate our website – web servers, by their nature, must capture your IP address and information about your browser and device to display our site to you;</li> <li>to develop our website and help us develop of product offerings – we use the information to help us understand what part of our website and products offerings is of interest to different kinds of visitors so that we can modify and improve our site content and other marketing materials to be more appealing to prospective customers.