5. Purposes <p>We use the information we collect about web users in order to provide our advertising service, to improve it and for fraud detection. </p> <p>Below are the specific purposes (or objectives of the processing of your data) for which we use the information we collect about web users:</p> <ul> <li> <strong>We use the data for insights and analytics:</strong> for example, we aggregate the number of impressions per country or city, or the number of impressions per type of browser.</li> <li> <strong>We use data to personalize your web experience:</strong> we use IP address to estimate geolocation and propose targeted content.